What Are The Best Digital Marketing Approaches For Small Businesses?

Achieving Sustainable Growth

Local SEO is by far the best way to implement a strong digital marketing plan to give your business maximum benefit. It can be a tough thing to master though, anyone who does business on the internet will talk about it and how theirs is wonderful, naturally. What many don’t do is ask the experts, who can put together a digital growth strategy centred around local SEO, which will not only boost your business prospects locally but potentially to the wider market too.
Local SEO is so effective as a digital marketing scheme as it targets the customers looking for you, so “carpenter” as well as “carpenter in Ipswich” will both rank you highly in terms of search results. Given the resources and assistance available, not to mention the level of expertise out there, in local SEO marketing, there are a frightening number of businesses who are operating completely unaware of what local SEO could do for them, or even doing it badly. It’s relatively straightforward to find out the do’s and don’ts, so it remains a mystery why so few aren’t great at it, you can get on the front foot however and make sure your business has a highly effective digital marketing strategy.

Keep It Fresh

You wouldn’t buy a newspaper if it had the same thing in it every day, would you? Search engines have a similar attitude, so constantly updating page titles and having varied content will help you rank higher. Don’t worry, you don’t need to chop and change everything on a daily basis, even doing it monthly is enough, weekly if you have the time. There is an element of trial and error involved, however as long as you keep page titles and content relevant to what a person will search for, you’ll be okay.
Page titles really can be the key. If they’re all unique then you can seriously boost your rankings, so don’t be lazy and to save time label pages “product A”, “product B” and so on. Keep it realistic, if you’re selling a wooden toy, call the page “Musical Caterpillar – Wooden Toys For Children” for example. Sensible SEO, both locally and on a larger scale, will see your business booming in no time.

How do I find you?

The best digital marketing strategies make it clear where you are and how to find you. Ranking top of Google is meaningless if there’s no point of contact. Tailor your landing pages for a purpose. If your site is aiming for customers to call you, your phone number should be clearly on there. If you’re looking for direct sales, “BUY NOW” should be the instruction.
With local SEO the prospects for your business are endless – get it done now!

Brightlocal is a innovative SEO software and tools company based in the UK, aimed at driving local seo.