TheNetIkons Provide Tips and Tricks About Blogging,SEO,Small Business and Social Media Marketing: SEO Tips

Showing posts with label SEO Tips. Show all posts

Friday, 24 August 2012

How to use the Social Media Network for Marketing?

Pankaj sharma Search Engine Optimization , SEO Tips

Marketing may be a technique to market all forms of business. promoting has been wide well-liked round the world. Nowadays, promoting is flourishing in on-line. As large quantity of individuals are hooked in to social media networking, it'll be an honest chance for you to market your product through on-line. create use of it sort of a seller so as to achieve the eye of consumers.

When you are able to market your business in a very social media, follow the below:

Video Marketing Tips ans Tricks

Pankaj sharma Marketing , Search Engine Optimization

Video SEO is that the talk and buzz at webmaster and promoting conferences worldwide of late. whereas video promoting actually has become the mainstream for many sales letters these days, there's very little known concerning video seo.

I have been preaching for months now on the importance of video for organic traffic and for sales, and my voice isn't alone.

Search Engine improvement And Why You Gotta Use It!

Pankaj sharma Search Engine Optimization , SEO Tips

E-commerce could be a cut throat business. you have got to arm yourself with the right ability and therefore the tools to create your web site a cut on top of the remainder. Each day, a lot of and a lot of sites are clambering to optimize their rankings in websites and if you lose your guard, you will simply get trodden on and be left within the chasm stuffed with such a big amount of unsuccessful e-commerce sites.

Black Hat SEO Tricks you want to Not Do!!!

Pankaj sharma Search Engine Optimization , SEO Tips

Search engines like Google, Yahoo!, MSN take black hat SEO terribly seriously and penalize individuals and sites concerned during this. The below points ought to be avoided and should not be done at any price,

Cloaking : Fooling search engines is understood as cloaking. It means that showing one thing to your guests whereas showing one thing else to the search engines is understood as cloaking.

Duplicate Contents : Few websites create duplicate contents everywhere their site. this suggests they post same contents on over one page. They follow this SEO trick simply to enhance their alexa rank. however keep in mind, search engines ban these sites. Never ever post or use same contents twice.

Auto Generated Contents : Never ever use scripts or software's to write down for you. this can be even worse than having duplicate contents. typically we tend to copy and post someone’s contents in our blog. however there are few scripts and software's accessible that may rewrite the copied contents. {they create|they create} few changes here and there and make them seem like a replacement one. however search engines are pretty sensible in pointing them.

Adding Keywords not associated with Your Contents : Meta Keywords are just like the address of your home. It tells the search engines what's your post regarding. And hence meta words play a awfully important role in search engine indexing. Few individuals use an equivalent keyword persistently thinking that search engines can place a lot of importance into it. however the search engines don’t assume within the method you are doing. Never use same keyword over once.

Hide Texts : Never ever hide your keywords. this will be done by creating the text and background color same. In SEO term it’s known as keyword stuffing or font matching. Few individuals additionally create tiny fonts that can’t be scan and place their keywords there. however search engine robots are scripted well to seek out them.

Title Stacking : Be specific. don't use over one title per page. Few individuals use over one titles per page to induce higher ranking in search results. however this can be the foremost stupid plan ever.

Doorway Pages : Doorway pages are the doorway pages to your website. Search engine Bots can return once, can fall in your trick, can ban you and can never revisit to your website for indexing. So, it’s higher to be real. don't show one {thing} and then gift another thing. watch out for those affiliate pages and take care whereas doing business with them. plenty of affiliates use doorway pages which could land you in hassle.

Improve SEO scalability through SEO based mostly Content Management System

Pankaj sharma Search Engine Optimization , SEO Tips

Search Engine Optimization is in and round the whole net world. it's the most important back bone to survive for any company concerned in on-line business and content being the integral a part of the entire theme of the web site, it becomes half and parcel for content creators, writers, developers and marketers to find out the concept of SEO for more competitive SEO approach and higher selling efforts.

Providing best SEO practices and coaching to the content developers facilitate them to include the fundamental concept and creativity to the content. Content writers ought to below go a virtual coaching in how a SEO method is concerned in optimizing a web site. this may improve the tendency for a content author or a marketer to possess an improved understanding of the concept of SEO approach in content optimization.

For existing or new content creation of any web site, if a content author is well equipped with SEO techniques, it's an incredible impact on the content development. With the usage of keywords and phrases will which is able to rank a web site on high listings can get your SEO scalability higher. A SEO base content management could be a boon to the web selling concept.

The content plays an important role in expressing the entire need behind the business theme. The key factors behind selling are to form a need within the viewers mind to stay to the webpage and obtain into some action which might either be a business deal or commercial.

Most of the net selling corporations are in got to develop inventive and attentive content so as to be competitive in their online selling efforts for SEO method of the websites optimization. the power and access to form new content for a competitive SEO approach and content optimization is changing into obligatory for each content author and marketer. This will increase the demand for a lot of and a lot of content writers to experience not solely in making writing however additionally developing content with SEO based mostly techniques. As, if content is King, relevance is additionally Queen and equally necessary in each facet of SEO campaign.

Sales Training - Helpful Sales Call Statistics

Pankaj sharma Infographics , Search Engine Optimization

Whilst there has been a lot of debate in recent years as to whether or not the use of sales calls has become outdated, it is still a tactic that a lot of companies use. Whilst we will leave that debate for another time, training your staff to properly approach and conduct work calls is something that every business should do. Whether the customer calls you or you call them, having confident staff who can answer questions about your product and walk your customer through the process to the point of conversion is essential.

One of the best things that your sales staff can do in order to prepare for these customer calls is research. No one can speak with confidence about something they do not understand or are not familiar with. Secondly you should run training sessions on customer purchasing behavior. If your staff can understand what encourages/discourages a customer to purchase then they can learn to allay fears and break down reservations when a customer does call. For some interesting sales call stats check out our infographic!

Vicky works with http://www.precept.uk.com/ who offer sales training. She likes to write business and sales articles primarily for start-ups and young entrepreneurs.

Getting the Honey Out of SEO

Pankaj sharma Search Engine Optimization , SEO Tips

Not having keywords is like not having bees to pollinate flowers which create the honey. Ultimately, money is the honey that internet businesses are optimizing for, and this process is achieved through the correct implementation of keywords into the content of your website.

The Importance of Keywords for SEO

Positioning the correct keywords in the text of your website will make or break your success in ranking high with Google. Keywords and Keyword phrases should be placed naturally in the content and not be forced or overly redundant to avoid artificialness to your readers. The relevancy of your keywords throughout the website will determine how well your target audience responds as well as how high you rank with Google. Google will “see” your site as beneficial for users when keywords are specific to search queries and not too broad.

Research and Placement of Keywords

Keyword research tools and other methods has enhanced the ability to accurately choose the correct keywords that users are searching for. Securing the thorough facts and data about key search terms can also be done by traditional methods such as group brainstorming. Keyword selection is becoming more complex because of the saturation of users on the web. Single or generic keywords are becoming more and more irrelevant while keyword phrases and long-tail keywords are becoming more effective. Long-tail keywords simply mean keywords longer than the original keyword. For example, a generic keyword would be “jewelry”, whereas a long tail keyword phrase would be something more specific such as “online jewelry wedding rings”. The reason why you want to focus on both is to make sure that you cover the whole market and therefore maximize your search engine optimization results.

Keyword Density

Keyword density is how many times your keyword appears on your page, divided by the total amount of words on the page. For example, if your webpage contains 500 words of text and one keyword is mentioned 5 times on this page, your keyword density for this keyword would be 5/500 (1% keyword density). To calculate the keyword density of a keyword phrase, this is done a little differently. For example, a website about “dog training videos” and it appears 2 times on your page, where the total amount of words on the page is 500. Simply take the number of times this phrase appears on your page which is 2, multiply the number the amount of words in the phrase “dog training videos” divided by the total amount of words (500). 2*3/500=1.2% keyword density. Keyword density should be around 2 to 6% for major keywords and 2 to 3% for minor keywords. To understand the value for each keyword, you need to know which keyword phrases drive most of the visitors and convert well for you. For example, let's say you receive 3,000 visitors from keyword “x” which generates 50 orders; your conversion would then be 3.33% (100/3,000). If you notice that keyword “y” generates 1000 visitors, but only one order (0.1% conversion), you would know which keywords to focus your time and efforts on in your search engine optimization strategies. If you have optimized for many long tail and generic keyword phrases, you are most likely going to find a mixture of both in the conversion.

Citations:

Hedin, Johan. “Keyword Research and Selection-How To Get The Most Out of Your SEO Campaign.” Training Module #2.2.2010. Marketing Ignite Co. Ltd. Web.July10, 2012.

ABOUT THE AUTHOR:

Johan Hedin is the MD of Marketing Ignite, one of the leading SEO Reseller Companies.

12 Quick SEO Tips and Techniques

Pankaj sharma Search Engine Optimization , SEO Tips

So, you have interest in SEO and are looking for tips to go further in this way. No worries, you have come to the right place as we will discuss here the tips for SEO. SEO is search Engine Optimization and helps you to search the best material to get the best from net.

SEO tips

1. The main and the most importantly necessary thing is content in SEO and so to become most searchable on net you need to have well written, grammatically correct and unique content. Also, the content must have included the keywords which will help to make the content searchable in best way.

2. If content is the king then its queen is links. You have to create the backlinks which are well connected with the keywords. It really doesn’t mean you have to create link if the site is not related to your content. Always your links should be logical.

3. Your keyword choice should be unique and keywords’ focus be over the title tag on every page. You can even mention or add the company name at the end. It will help you get you more searches.

4. Always remember fresh content is worth as it helps to improve your page rank. Regularly add new content to your website.

5. The usage of keywords will be in right form in the content and should be linked in good way. They must also be in image ALT attributes.

6. Keyword is necessary but your focus should be over the search phrases. It also helps you to get local searches too.

7. The design of your website must have some place for SEO. The designer of the website must keep the organic SEO in mind.

8. You can use .html, .asp, .php, .htm, etc for your URL file extension as it really doesn’t matter if the SEO is best.

9. There are some problems faced by Flash, AJAX and Frames and you can’t even link to the single page. You must either choose all or not even the single one. To get best results of SEO you have to use flash and AJAX in place of Frames.

10. Those who are not able to change the content of the site in regular basis must have blog because those who searches would like to see new and fresh content. Blogging three times in a week is good option to get searches in sufficient amount.

11. Also, after creating a new website you want to spider it and then there is a way to submit through Google’s submission but this method will take few weeks and if there is any hurry then you can create the link of the site to another way it is easy but quick way to get quality spiders for your web.

12. Link building plays important role in SEO but it should be quality work but not the quality work. If you have a link which is authoritative then it is far better as compared to those who have so many poor links connected with the site.

SEO 101: Backlinks And Its Effect On SEO

Pankaj sharma Guest Post , Penguin Update

For a website or a blog site to thrive, it is necessary to make use of SEO measures for it to have a good impact online. For those who are new to this term, there are a few things that content writers have to consider in order to optimize their website to consider, especially after the Google Penguin update. These are the quality of the content, keyword positioning and backlinks.

Overview of Backlinks

Have you ever read an article with relevant words highlighted in blue and when you hover the mouse pointer over and click it, it will lead to another website? These are backlinks. They are basically, links from other websites that will lead readers of that website to your website. The more high ranking and established the website is that contains your backlink, the more chance that your website will get a high position in search engine results.

Importance of Backlinks

Backlinks are deemed as the backbone of any website or blog site. For the reader, backlinks should help in giving additional relevant information that can be obtained from the website or blog site where the backlink points to. For the website owner, backlinks leading to his site aids in increasing its viewers and visitors. More importantly, backlinks determines a website’s positioning in search engines.

Effects on SEO

Backlinks are among the important factors in getting a site to rank high in search engines. Because of this, website owners who aim at getting the top spot in search engines employ different means of creating backlinks.

Before, even the unethical methods of creating backlinks can be utilized to put a site in the top spot of search results. But after the Google Penguin update, content writers and link builders are forced to employ only the ethical practices in building links. This has created more integrity in the SEO practice and search engines’

Generation of search results.

Tips In Creating Backlinks After The Google Penguin Update

Since Google now can identify unscrupulous SEO practices particularly in building backlinks, the most important thing to keep in mind is to build backlinks in the most natural way as possible to avoid the website or blog site from being penalized.

Here are among the safest ways of creating backlinks:

Guest Blogging – This is by requesting the owner of a blog site or website to allow you to post an article which will contain one or two backlinks leading to your website. The article should be of high quality for it to be posted by the owner in its own website or blog site.
Article Submission – These are the articles that you will see in the leading article directories such as Ezinearticles. The writer’s purpose here is straightforward, which is to submit an article that has the backlink. However, the article should still be of good quality for it to be accepted by the article directory administrator and to be read by the internet searchers.
Blog Commenting – Blog commenting is a bit easier but it takes more patience in such a way that you need to be visiting the blogs within your field on a regular basis and drop worthy comments where you will place your backlink.

About the Author:

Krystine is an experienced blogger who writes about the latest developments in SEO and high speed internet. In her spare time, she assists in the writing and administrative activities of Broadband Expert. Broadband Expert internet providers comparison site give internet users more information about the leading internet providers in the market.

How to Use Search Engine Optimization to Drive Traffic

Pankaj sharma Search Engine Optimization , SEO Tips

It’s no secret that search engine optimization is a huge aspect in marketing your company, service and products. When it comes to bringing your business online, it’s important to use some type of search engine optimization (SEO) strategy in your marketing plan in order to get heavy traffic to your website.

Knowing that you need SEO to build an audience and implementing a strategy that’s effective are two separate things. Creating a strong strategy isn’t always an easy task, which is why many companies turn to the help of an Internet marketing service to create an SEO strategy that works for them.

With a great team behind you, and an SEO performance based strategy that is designed for your online goals, you can successfully make your presence known on the Internet. We’ve got some helpful tips on using SEO to help bring additional traffic to your website.

Don’t Pull Any Tricks

When working with SEO it’s important not to use any tricks to make your website rank highly on the search engines. They’re more sophisticated than many people realize, and you’ll get penalized when you use tricks to gain high rankings. Tricks include hiding copy with read more buttons or stuffing your copy with keywords.

On the subject of what not to do, avoid going overboard on flash navigation. It sometimes looks good on a website, but it’s difficult for search engines to understand what your content is about. This could ultimately hurt your rankings.

Original Content is Key

Having original content is a key component to making sure your website ranks high. Original content is going to provide the most relevant information search engines use to ranking a website. Ensure your content not only relates to what your company is about, but also offers information your customers will find helpful. You want original content, and a lot of it, without keyword spamming or creating duplicate content. Both are major problems with the search engines.

Linking With Other Sites

To increase your rankings in search results, get websites to link to yours. Having back links to your website is going to automatically improve you’re website’s rankings on the search engines. Just make sure the sites are reputable.

Backlinking is difficult. Directory sites are no longer considered reputable. To get good backlinks, you have to do the legwork and contact the companies that make sense linking to.

Using search engine optimization is an important task in making your presence known on the Internet and increasing your traffic. Creating original content is going to do wonders for your company in the long run. The hard work will pay off when you sit back and watch your site rankings improve and your web traffic increasing.

Now that you’ve gotten more info on how to implement SEO performance based strategy, your next step should probably be learning more about what a professional internet marketing service can do for your site.

Post written by guest blogger Michelle Patterson.

Doing SEO After Penguin Update -- Leveraging Authority Sites

Pankaj sharma Penguin Update , Search Engine Optimization

There are a number of patterns that have emerged after the Penguin Update. However, this article will focus on some powerful SEO strategies that focus on getting links from authority sites (Something everyone should add to their arsenal)...

1. Web 2.0 Sites In A Special Way

There is NO doubt in anybody's mind now that Google definitely favors authority web 2.0 sites. In fact there were ridiculous cases of empty Wordpress and Blogspot pages ranking in top spots for difficult keywords. So how do you leverage this? Here's what to do...

a. Find the best web 2.0 sites and sign up (I'll concentrate first on sites that have a minimum of PR5). Make sure you do NOT automate the process as you don't want to run the risk of having any blog shut down. You are going to invest some quality time into it.

b. Make sure the pages you create on those properties are on the same or related niche with the money site you want to rank.

c. Post good quality articles on those accounts. Make sure most of your postings are NOT less than 500 words; especially, the page(s) that will link to your money site.

d. Build links to those posts. Keep up the inflow of links to those posts. This will help build their PR and linking power. But pay the most attention to the page that contains the link to your money site.

e. Make sure you do NOT link out more than twice to any particular money site from any web 2.0 blog you create. Ideally, keep it down to just one link to your money site.

f. Link out to authority sites that are NOT in competition with you. It helps keep things real. There's NO way anybody can fault you if they see links to a number of other sites. Believe it or NOT, Google will be sending out human reviewers.

g. Never interlink your web 2.0 blogs. You don't want to leave any footprint.

h. Repeat the process until you achieve the rankings you want.

Important Note: Continue building other forms of links to your money site to keep things hazy for anyone who wants to analyze your back-link profile.

2. Document/File Sharing Sites

Look for those that have high PRs and repeat the process in tip No.1

3. Intelligent Guest Posting

Look for authority sites in your niche or related niches and ask to make a guest post. Make sure you over-deliver in your post. You can easily build a very strong brand by making top quality posts. Once your post is accepted and published, go ahead and build links to it.

Yes, it is NOT your site but it is your post and it's in your best interest that it ranks highly. Apart from the fact that this gives you free publicity, it also gives you referral traffic and, more importantly, it boosts your search engine rankings.

4. The New High PR Network

Google has been slamming any high PR network it can find for one reason: They are very effective in making you rank. So why NOT build your own network? Well, I can see some folks rolling their eyes since they might have had their entire networks DE-indexed by Google. Here's how to go about it now to avoid any footprints…

a. Apply steps b-h in tip No.1 above.

b. Make sure you do NOT use SEO hosting. That is simply going to give you away. Get many different accounts from a wide variety of hosts. Don't bother about unique ips. If you spread out your hosting wide enough each of your sites will be on uniquely different tips (unique class C tips and even better).

c. Observe all the steps necessary to keep your domain name registrations unique. I'd recommend using friends and family members (those that do NOT share the same surname with you). Although you can keep your who-is details private, I guess that Google (that also happens to be a registrar) might be tempted to check such details in their quests to ensure that high PR networks are outed permanently.

d. Make sure you aim only for related niches when buying your high PR domain names. You can't claim NOT to be leaving a footprint for future updates to slam you if a high PR domain named, say, golftips.com is full of content on weight loss and links to weight loss money site.

e. Make sure each site stays on theme. The days of one-size-fits-all network sites are gone forever. That is, if you want to avoid being penalized.

f. Add real monetization. Add a newsletter. Do everything that you'd expect from a real site. The added advantage here is that you might end up creating little money nets (And making extra money is never a bad thing).

Author Bio:

Tom writes for www.websitesociety.com. He shares useful insights that help webmasters achieve high rankings.

Friday, 24 August 2012

How to use the Social Media Network for Marketing?

Tuesday, 14 August 2012

Video Marketing Tips ans Tricks

Search Engine improvement And Why You Gotta Use It!

Tuesday, 31 July 2012

Black Hat SEO Tricks you want to Not Do!!!

Improve SEO scalability through SEO based mostly Content Management System

Sales Training - Helpful Sales Call Statistics

Thursday, 19 July 2012

Getting the Honey Out of SEO

Citations:

Wednesday, 18 July 2012

12 Quick SEO Tips and Techniques

Wednesday, 11 July 2012

SEO 101: Backlinks And Its Effect On SEO

Saturday, 7 July 2012

How to Use Search Engine Optimization to Drive Traffic

Friday, 6 July 2012

Doing SEO After Penguin Update -- Leveraging Authority Sites

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