Directly Connect with Consumers Using Mobile Marketing

Mobile marketing benefits from the smartphone’s incredibly personable design. Already, the iPhone has hit 209 million sales, achieving a market share of 22.9 percent and over 30 million app downloads. Consumer mobile usage exceeded 50% of the world's population. Consumer resourcefulness aside, smartphones have provided great utility. Modern mobile marketers constantly seek new consumer relationships, focusing on resource value and customer delight.

Getting in touch with your consumers takes time, but the mobile marketing world offers a variety of powerful marketing approaches. If you’re expanding your horizons, and if you’re intending to foster direct connections with consumers, check out these great approaches.

Approach One: Offer Online Information

While mobile devices still reign in terms of on-device apps, with over 900,000 available on the iPhone, alone, consumers still turn to online databases for in-depth business information. Take advantage of the online consumer to create deeper connectivity. Target location providers, review sites, city-based applications and other consumer resources.

Targeting such areas increases cross-platform maneuverability. Likely, your brick-and-mortar store is accessible via Yelp. If not, take advantage of the business world’s finer providers. Linking your consumer base to multiple platforms grants deep connectivity options.

Approach Two: Use Surveys for Feedback

Aside from direct SMS campaigns, customer surveys are incredibly useful for establishing direct connections. Surveys grant businesses self-identification opportunities. They’re a great brand resource. In fact, consumer surveys foster brand-to-buyer relationships by facilitating in-depth feedback.

A trial ground opens the doors for new communication, creating direct contact opportunities from initial concerns, requests and praise. Benefiting consumers on multiple levels, surveys also guarantee deep product and service ascertainment. A knowledgeable consumer is likely to enter new communication channels.

Approach Three: Direct Users to Social Media

Sure, you might have a social media presence, but lack of communication channel control will quickly isolate a large consumer segment. Fortunately, your mobile app can promote mobile-to-social-media accessibility. Take advantage of LinkedIn’s professional contacts, Facebook media sharing and Twitter’s lightning updates. Both desktop and mobile users should have accessibility, keeping your communication stream up to par with industry standards.

The social media craze alone can jumpstart direct communication channels. Comment boxes, and even private message boxes, can influence closer relationships.

Approach Four: Optimize Your Local Search

Mobile device users love to search locally. Remember to take advantage of your business’s local search mechanics, and remember to streamline all content for visibility and ease-of-access. Visiting consumers shouldn’t need to search excessively to locate your business. Similarly, contact information, store hours and viable reviews should be instantly accessible. A streamlined, mobile-based business site is quick and easily viewable, pushing the consumer along their path of purchase. When possible, gather email entry and offer excellent benefits by promoting your platform’s SMS campaign.

Approach Five: Use Geo-Targeting Services

Mobile marketing titans have already made great use of geo-targeting services. Location-based amenities drive the current market, integrating consumers with brick-and-mortar establishments right from their smartphone. As you focus on enhancing direct connections, encourage consumers with SMS-based rewards, alerts and custom-tailored content. Benefits drive consumer behavior, so don’t neglect to show your brand’s best side.

Digital coupons, discounts and services should, however, be warranted. Don’t blast your customers with unwanted—or unneeded—services. Keeping an opt-in environment stable takes work, but it fortifies direct connection. Over time, your consumers will warm up to the idea of location-specific services, maintaining communication and reaching deeper levels of brand involvement.

Author Biography

Sophorn Chhay

Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s SMS and marketing automation solution he helps businesses and organizations communicate effectively with their customers or members. Trumpia is offering a free Mobile Marketing Success Kit so don’t forget to grab your free copy.