Sunday 1 July 2012

Finding the right domain and hosting name can be a tricky business,

Finding the right domain name can be a tricky business, and indeed, can mean
the difference between success and failure in the online marketplace. As such,
it is important to consider the following before choosing a domain name:

•  FOR NEW SITES: Depending on your branding angle, pick a domain name
   that is either highly brandable (meaning that it can be easily and positively
   associated with your product or service) or has your primary keywords in it.
   Use a short and memorable domain name. It is fine if it does not have your
   keywords in it if it is memorable. For serious, long-term websites, a memorable
   domain name will be one of the key ingredients to success.
• If you are going to be working in competitive fields, or if you will have large
   sites, you may want to use a different domain for each different language you
   are targeting.
 
Examples of domain names I own: webnol.in, thesarkarinaukriblog.in, and blogsarkarinaukri.in

Domain Registration & Hosting

Once you have selected a domain name, you must make sure that it is
available, and then register it. After your domain name has been registered,
you must find a reliable host for your website.

• Register your domain with an ICANN (Internet Corporation for Assigned
   Names and Numbers) accredited registrar. I use GoDaddy.

• Register as a .com if possible, if you have a global market. If you cannot get a
  .com, but a great .net or .org is still available, it might be worth it to register
   one of those instead of registering a longer (and less memorable) .com domain.

• If you are targeting a specific country or language, register a domain name in
   that country’s top-level domain designation (e.g., buy a co.uk website for a
   U.K.-targeted site). Also buy the .com version of your domain name and point
   it at your country-specific location.

• Oftentimes certain directories and search engines will either be biased toward
   local sites will or only let local sites in the index. “Local” may mean ending
   with a local domain and/or being hosted on a server in that country.

• Host your site with a reliable host. I recommend DreamHost orHostgator.

• For dynamic sites, make sure your host supports the technology you will be
   using (such as ASP or PHP) before spending money.

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